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Website: ole, D. 2002, September Trading liberty for security after September 11. FPIF Policy eport. etrieved 8 July, 2007 at ollins, P. A. , icks, T. A. , Van Meter, C. W. 2000. Chapter 8: Crime and the threat environment.

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The best marketing strategies for security companies will be targeted and specific to ensure that the message is clear and delivered to the appropriate audience. These days, it’s not enough to have a standard website you need a responsive website, which means a site that retains size, clarity, font, and color scheme when viewed on mobile devices. More than 50 percent of your target customer base uses a mobile device to engage with businesses online, so your website has to translate well for people on the go. Your website is the window into your security business, the first glimpse that prospects will have of what you’re offering. It goes without saying that your website needs to be well designed, with bold attention grabbing headlines and easy to use navigation. For example, you can create rules to have the lights turn on when motion is detected, have your doors unlock when a smoke alarm goes off, and have a camera begin recording when a sensor is triggered.Some systems store recorded video locally on an SD card or a solid state drive, while others offer cloud storage.Locally stored video is a good choice for do it yourselfers on a budget, but you have to be careful not to Linkoverwrite video you may need later.Cloud Linkstorage makes it easy to store and access recorded video, but Linkit can cost hundreds of dollars per year depending on your subscription.Some Linksystems offer both cloud storage and local storage, Linkand some provide a dedicated storage drive that gives you DVR capabilities with time lapse recording, which makes it easy to find a video event that took place at a specific point in time.All of the systems we've Linktested feature an app that lets you use your smartphone as yourLink command center to arm and disarm the system, create rules, add and delete components, and receive push notifications when alarms are triggered.Most apps also allow you to do things like view live and recorded Linkvideo, lock and unlock doors, Linkchange thermostat settings, and silence alarms.Some apps will even use your phone's location services to Linkautomatically arm and disarm the system according to your physical location.The more expensive systems usually come with a wall mounted Linkpanel that acts as a communicationsLink hub, with a touch screen display that allows you to do everything the app does.The display lets youLink communicate with a professional monitoringLink service when an alarm is triggered and view video from any of the installed security cameras.While many systems use wireless components that are installed using double sided tape, some high end systems use components that require professional Linkinstallation. Many people don’t know all the services that these businesses can provide.